Developing a social media strategy for your brand awareness is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals. After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post.
Start by considering what you know about your audience. What type of content do they like best? Develop content that’s engaging but also speaks to their needs and challenges. If you need help getting started, check out these social media marketing ideas.
You should also consider how you plan to make engagement and response a consistent part of your social media management. Do you plan to reach out to fans and followers and start a conversation? How often will you respond to questions and concerns posted to your page? Do you plan to use contests to engage your audience? All of this should be somewhere in your social media strategy.
